NGDATA delivers smarter customer experiences and deeper insight with enhancements to the Lily Customer Data Platform

- 23/01/2018

New York City, USA: 23 January 2018 – NGDATA, the customer experience management solutions company, today announced enhancements to Lily, the company’s next-generation customer data platform, designed to help marketers deliver more relevant customer experiences powered by deeper insights and context around individuals and groups.

The new version of Lily introduces Group DNA, which allows marketers to understand customers at both an individual and group level (e.g. household, business structure, etc.). Group DNA allows data and insights to be generated at different levels, enabling clients to extend the creation of Lily DNA beyond the individual and to a connected group. For example, Lily users can now connect individuals that are a part of a household, allowing marketers to track the Lily DNA associated with families. By taking into account the relationships between the different members, Lily’s Group DNA allows for deeper and more relevant insights to deliver better customer experiences to the individual, as well as the connected group.

More information on NGDATA’s website.