NGDATA solidifies its strong position in the CDP market
Ghent, Belgium: 23 September 2020 – NGDATA further solidifies its position as a more sophisticated, and intelligent, CDP. After becoming the first-ever CDP vendor to receive the RealCDP Certification by the CDP Institute, NGDATA received more industry acknowledgment. They have just won the “Best Interaction Data Analytics Solution” award in the 2020 MarTech Breakthrough Awards program; they were positioned as a technology leader in the “2020 SPARK Matrix: B2C Customer Data Platforms” category from Quadrant Solutions; and finally, they have been nominated for “Customer-Centric IT Company of the Year” for the Data News Awards for Excellence 2020.
With the CDP industry moving forward in the 2020 Gartner Hype Cycle for Digital Marketing – away from inflated expectations -, the technology is gaining a lot of traction and attention. The category has exploded the past couple of years with many technology vendors coming from nascent categories and with big suites like Adobe, Microsoft, and Salesforce developing and launching their own CDP solutions.
More info on NGDATA‘s website